About Us
Insight Evaluation is a woman-owned small business. Its founder, Ellen Wilson, has more than 25 years of experience conducting research and evaluation in the health and human-services fields. She draws on a broad network of evaluators, data analysts, data visualization specialists, and other professionals, as needed, to assemble teams to address your research and evaluation needs. Based in Chapel Hill, NC, we work for programs locally, nationally, and around the world.
Approach
We take a collaborative approach to our work. We view you, our clients, as partners and involve you in all phases of the work, from study design to interpretation of results. Because every project is different, we tailor our approach to align with your unique goals. We are also sensitive to the challenges you face, and so we are flexible in responding to your needs as they evolve.
Values
Our core values guide all of our work.
- Integrity: We maintain open and honest communication and ethical business and research practices.
- Excellence: We are committed to the highest quality in everything we do.
- Respect: We treat each other, our clients, and the communities where we work with respect.
- Utility: We strive to produce results that will have a meaningful impact on programs and the communities they serve.
- Social Justice: We are motivated by a desire to support social justice in the communities where we work.
Ellen Wilson, PhD - President
Ellen has more than 25 years of experience conducting applied research and program evaluation, both internationally and in the United States. Areas she has worked in include family planning, teen pregnancy prevention, innovations in health care, primary health care, healthy relationships, education, and community development.
Ellen is driven by a desire to help mission-driven organizations obtain the information they need to improve their programs and enhance their impact. After working for large research organizations for many years, she founded Insight Evaluation in 2020 to be able to focus on the types of projects she is most passionate about and to work more closely with organizations at the community level. Her experience includes qualitative and quantitative research, development of logic models and evaluation plans, needs assessments, performance measures, and reporting.
Ellen currently serves as President of the North Carolina Evaluators Network, and she is an active member of the American Evaluation Association. Outside the office, she loves to garden, travel, study languages, play board games, and enjoy good food. Since acquiring a new puppy in 2022, she has been spending extensive time at the dog park and developing her dog training skills. She lives in the woods just outside Chapel Hill, NC, with her husband and puppy.
Poppy - Social Secretary
